Chevrolet Becomes A Pioneer of Female Designers

OKEMOS, Mich.,–– Defying the old stereotype of a male-dominated car industry, Chevrolet has become a pioneer of female designers. Mara Kapsis, a Color and Trim Designer working for Chevrolet, has used her unique perspective to provide innovations to the interior and exterior of the Chevy Equinox. With her attention to detail and focus on lifestyle-based design, she has helped the 2018 Equinox become Chevrolet's second-best selling vehicle (behind the Silverado).

Mara Kapsis' work has provided the Equinox with an updated, easy-to-clean denim-like interior, a wide variety of bold exterior color choices, and several sleek and stylish trim levels. Paying close attention to fashion trends, lifestyles, and product design has allowed Kapsis to directly appeal to the needs of Chevrolet's customers with practical solutions to everyday problems.

“By following real people [on Instagram and other social platforms] and absorbing the little things in life that help or hinder them - such as photos posted of muddy paws, spilled drinks or stains on the seats - we learned more about how we could make the new Equinox easier to live with and enjoy every day.” - Mara Kapsis

Kapsis' updated design of the 2018 Chevrolet Equinox's interior was created to solve a common consumer problem based on her observations of customers on social media. People frequently complained about the little things that hindered their lives - like stains, spills, and scuffs in their vehicles. With this in mind, Kapsis' redesigned the Chevy Equinox's interior with intricate and durable material on its seats, floor, and dashboard to make it stain resistant. The treatments on the fabric allow customers to rest easy knowing that their vehicles will hold up against just about anything while looking as good as the day they bought it! 

Mara Kapsis' lifestyle-first design of the 2018 Chevrolet Equinox has set it apart from the competition with its focus on improving the lives of its customers. With this unique focus on the Equinox's customers' needs through the eyes of Mara Kapsis, Chevrolet became a pioneer of female designers. If you'd like to get a closer look at the 2018 Equinox and its impressively designed interior, schedule a test drive with us and see for yourself what the Equinox can do for you! Need a second opinion? Our Equinox Model Overview page contains information on trim levels, pricing, and reviews from sites like Car and Driver to better help you make your buying or leasing decision. Let us know if you have any questions! We're happy to help!

Located conveniently just outside of Lansing, Hank Graff Chevrolet Okemos is here to help you with your car buying and servicing needs. Our goal is to create a transparent experience and a comfortable environment for all of our valuable customers. If you have any questions, or would like to schedule an appointment, reach us at (517) 349-8300, or stop by the dealership at 1748 W. Grand River in Okemos, MI 48864

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