Chevy Pays Homage to Dale Earnhardt Jr. with 30-Second TV Spot

OKEMOS, Mich.,––Chevy made a tribute to one of their most successful NASCAR members on November 5th. Son of the NASCAR Hall of Famer Dale Earnhardt Sr., he has had outstanding performance over the course of his career. With a total of 26 wins, including two Daytona 500 1st-place finishes, he has had a prosperous and rewarding career behind the wheel. Chevy pays homage to Dale Earnhardt Jr. with a 30-second TV spot during the broadcast of the Monster Energy NASCAR Cup Series AAA Texas 500.

This 30-second spot features never-before seen photos and videos from some of Earnhardt Jr.'s most defining moments in his race history, along with a collage of memories that span over his career. The TV spot is called "What a Ride" and truly showcases Earnhardt's successful journey with NASCAR.

“We have been so fortunate to have Dale Earnhardt Jr. as part of the Chevrolet family,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “His ‘Never Give Up’ attitude and true passion for performance are the same qualities that drove Louis Chevrolet to race more than a hundred years ago, and still drive us today to innovate and win.”

At the end of the season, Dale Earnhardt Jr. will be retiring after a long 22-year professional racing career. He stated in his retirement speech that he is proud to support Chevy and represent the bowtie logo. If you want to catch the TV spot on air, it will be shown on the NBCSN broadcast through the year-end championship banquet in Las Vegas. Take a look at the long journey as Chevy pays homage to Dale Earnhardt Jr. in a 30-second TV spot. Get behind the wheel of your own Chevy today by taking a look at our new vehicle inventory. You can also value your trade before you buy.

Located conveniently just outside of Lansing, Hank Graff Chevrolet Okemos is here to help you with your car buying and servicing needs. Our goal is to create a transparent experience and a comfortable environment for all of our valuable customers. If you have any questions, or would like to schedule an appointment, reach us at (517) 349-8300, or stop by the dealership at 1748 W. Grand River in Okemos, MI 48864

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