OKEMOS, Mich. - The Chevrolet consumers are changing. To stay on top of the latest trends and appeal to a the younger generation of drivers, Chevrolet launched a new small car website specifically highlighting the Chevrolet Spark, Chevrolet Sonic, and Chevrolet Trax. With interactive pages, creative engagements, and shareable content, Chevrolet pulls in the socially savvy buyer and markets an all new lifestyle.
Chevrolet’s new ChevySmallCars.com interactive website allows users to click through the “Find Your Soulmate” quiz and determine which small car best fits their lifestyle. The quiz helps Chevy predict which small vehicle matches the user based on lifestyle and personality questions and scenarios. The small car website also contains videos, and interactive design pages.
“When we looked at reasons for purchase, cross consideration and demographics, we found a number of similarities,” says Steve Majoros, Chevy director of cars and crossovers, “By aligning these products we can be more strategic and create more engaging, shareable content that speaks directly to this audience.”
Chevrolet’s Spark, Sonic, and Trax are the most likely to be purchased by first time buyers. With their high fuel efficiency, affordable cost, and convenient size, the small Chevrolet cars are an ideal purchase for the young demographic. As the generation ages and their necessities change, Chevrolet is able to offer larger sedans, crossovers, and SUV’s.
As Chevrolet launched a new small car website they already had plans to grow what is currently offered. Upcoming additions to ChevySmallCars.com include a new customizer allowing users to choose features for their new vehicle, a custom pod cast with John Hodgman, a segment celebrating all things small called “Small Victories”, and many more.
If the small Chevrolet cars have appealed to you, stop by Graff Chevrolet Okemos. Our inventory holds the new Chevrolet Spark, Chevrolet Sonic, and Chevrolet Trax. Call our team of experts and you can test drive any of these small cars today! Have questions about how to buy or lease a small Chevy car? Visit our How to Buy and How to Lease pages. You will learn the benefits of each and the processes at Graff Chevrolet Okemos. Not sure which option is best for you? Visit our Buying vs. Leasing page for a compare and contrast list of each option.
Hank Graff Chevrolet Okemos is committed to providing you with integrity and convenience, all close to home. Let our friendly team of Chevy professionals at Hank Graff Okemos help you – simply call us at (517) 349-8300 or visit our showroom, located at 1748 W. Grand River Okemos, MI 48864. We’re just minutes from Lansing!
Follow Us: Facebook, Twitter, Pinterest, Google +, YouTube, and Instagram