Thursday, July 9, 2015

2015 Chevy Silverado Bear and Aluminum Man Ads Tease Ford

2015 Chevy Silverado Ads Make Fun of Ford Aluminum Trucks
© Copyright General Motors
OKEMOS, Mich.– We’re all aware of the healthy rivalry that exists between Chevrolet and Ford, but sometimes it’s necessary to take things a step further and add a little sting to the lighthearted humor to really get to the core of what makes Chevy vehicles so different from their biggest competitor.

We want you to drive a reliable, strong vehicle that will safely get you where you need to be, and that’s why we’re laughing at the 2015 Chevy Silverado "bear" and "Aluminum Man" ads that tease Ford aluminum trucks. Because compared to the durable high strength steel Chevy still uses to manufacture its pickups, aluminum is more of a downgrade than an innovation from steel.

The ads, which appear online and have potential to become TV spots, are absolutely hilarious, and from start to finish they never cease poking fun at Ford’s aluminum design.

One spot features a group of comic book fanatics criticizing a satirical superhero, Almighty Aluminum Man, for not being strong enough due to his aluminum make. It's meant to be a comical analogy of Ford’s aluminum truck, hinting at the weakness of aluminum.

Another spot features a series of people in a materials testing facility where they’re asked to test the strength of two cages– one is aluminum and one is steel– before a 700-pound grizzly bear is released into the room. Of course, each of the participants chooses to take refuge in the steel cage because it's stronger than the aluminum cage, and then they’re shown a 2015 Chevy Silverado– also made of high strength steel.

These 2015 Chevy Silverado Bear and Aluminum Man Ads Tease Ford aluminum trucks and do a great job at making you laugh, but they also show the dependability and strength of Chevy’s vehicles, namely their trucks, which are still manufactured with high strength steel– not a weaker metal like aluminum!

Wouldn’t you feel safer in a vehicle made of steel rather than a lighter, more malleable metal? There’s a reason why we sell New Chevy Trucks and New Chevy Cars at our Haslett Area Chevrolet Dealer, instead of any other brand! Come see what makes Chevy so strong and dependable and take a Test Drive– unless you’d rather be put in a steel cage with a ferocious bear trying to get at you.

Hank Graff Chevrolet Okemos is committed to providing you with integrity and convenience, all close to home. Let our friendly team of Chevy professionals at Hank Graff Okemos help you – simply call us at (517) 349-8300 or visit our showroom, located at 1748 W. Grand River Okemos, MI 48864. We’re just minutes from Lansing!

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  1. Nice piece broken down in non-technical terms so consumers can understand the BENEFITS of Advanced high strength steel, great job @Chevy